About o2 Sports Marketing

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What we do...
O2 Sports Marketing specializes in public relations, media management and sponsorship activation for cycling, triathlon and mountain sports. Our specialist knowledge in these sports means we have established communication channels with key athletes, events, journalists, and governing body officials. Looking at our track record, since 2000 we have made thousands of placements in specialist and mainstream media outlets of all kinds from local newspapers to national network television. In the area of onsite management, our strategies have been adopted by international sporting organizations as well as within the USA. Sports marketing strategies we have created have resulted in significant financial gains for our clients. Our experience and contact network spans the globe, with operatives in Europe, North America and Oceania. Our headquarters are in San Francisco, California.
History
O2 Sports Marketing was established in 2003 with the purpose of spreading the word about cycling, outdoor sports, and quality products from those markets. Over the years, our clients have ranged from large companies, such as Nike, Tissot, Grundig, the International Cycling Union, the International Olympic Committee, and Giant Bicycles, to small companies. With several decades of experience in the areas of cycling and outdoors recreation, O2 Sports Marketing staff are not only passionate, but also very experienced in the subjects they publicize.
Proprietor
photo courtesy: jessicalifland.com	PAUL SKILBECK A veteran cycling journalist and media management expert prior to establishing O2 Sports Marketing, Paul Skilbeck began his professional career studying sports science and recreation management at Britain's elite Loughborough University. While still a student, he co-founded the British Mountain Bike Federation and brokered its incorporation into British Cycling. Immediately after graduating, he took contracts enabling him to work as a globetrotting freelance journalist, and soon had two books published on the subject of mountain biking, as well as founding the Mountain Bike Press Association, of which he remained the president for six years. Moving from journalism to website management, in 1997 Skilbeck created the first website for the International Cycling Union. Thereafter followed stints as press officer at cycling world championships in 1998 & 9. In 2000, now living in San Francisco, he took a job as communications director for Galeforce Sports Marketing, the co-owner of the Sea Otter Classic and operations/marketing consultants to the US National Off Road Mountain Biking Association national championship series. During this time he perceived the need for a company that is dedicated to publicizing products and events in cycling and outdoor sports. Paul Skilbeck is a well known name in both the European and US cycling scenes, having written about, advised and promoted dozens of cycling events, organizations and manufacturers. Contact: (415) 359-0730 pskilbeck @ o2sm.com Paul Skilbeck's Profile
Account Coordinator - East USA
	MATT BUTTERMAN Matt Butterman competed as a Category One road cyclist before moving into event management. He created the Tour of Virginia, which grew out of the success of the Tour of Shenandoah. With his long history as a bicycle racer, and event promoter, Matt Butterman has more recently turned his outstanding communications skills and deep knowledge of the sport to help promote all cycling in the USA. Contact: (434) 977-7146 mbutterman @ o2sm.com